Android Developer Story: Robinhood uses Android Studio to quickly build and test new features

Posted by Christopher Katsaros, Developer Marketing, Android



Robinhood allows users to buy and sell stocks commission-free* in the US. It is designed to make financial investment easy for all users, even if you�ve never traded before.



With a team of two Android developers, the company has relied on fast tools like
Android Studio to
build rich new features, which have helped make Robinhood the highest-rated
stock brokerage app on Google Play.




Watch Robinhood's Joe Binney, VP of Product Engineering, and Dan Hill, Android
Developer, talk about how Android Studio is helping them achieve strong growth
on Android.

The top Android developers use Android Studio to build powerful and successful
apps on Google Play; learn more about the official IDE for Android app
development and get
started for yourself.




Get more tips and watch other success stories in the Playbook for
Developers app.




*Free trading refers to $0 commissions for Robinhood Financial self-directed individual cash or margin brokerage accounts that trade U.S. listed securities via mobile devices. SEC & FINRA regulatory fees may apply.

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Android Developer Story: Le Monde increases subscriptions with Google Play Billing

Watch Edouard Andrieu, Director of Mobile, and Ahcene Amrouz, Product Manager
for Mobile, explain how La Matinale has a 6% higher subscription conversion on
Android than on other platforms thanks to tools like Google Play Billing.

Learn more how to href="https://support.google.com/googleplay/android-developer/answer/140504#intro">add
an introductory price to your subscription, and href="https://play.google.com/store/books/details?id=O7T3CwAAQBAJ&e">get the
News Publisher Playbook to stay up-to-date with more features and best
practices to help you find success for your news apps on Google Play.

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Android Developer Story: Hutch improves player engagement with A/B testing on Google Play

Posted by Lily Sheringham, Google Play team

Hutch is a London based mobile studio focusing entirely on racing games, with
more than 10 million players on Google Play. For their latest game, MMX Hill
Climb, they used A/B testing and game analytics to improve the game design and
experience resulting in more than 48 mins daily active usage per user.

Watch Shaun Rutland, CEO, and Robin Scannell, Games Analyst, explain how they
were able to deliver a more engaging user experience in this video.

Learn more
about A/B testing and get the href="http://g.co/play/playbook-androiddevblogposts-evergreen">Playbook for
Developers app to stay up-to-date on new features and learn best practices
that will help you grow a successful business on Google Play.

Android Developer Story: Hole19 improves user retention with Android Wear

Posted by Lily Sheringham, Google Play team

Based in Lisbon, Portugal, href="https://play.google.com/store/apps/details?id=com.hole19golf.hole19.beta&hl=en_GB&e=-EnableAppDetailsPageRedesign">Hole19
is a golfing app which assists golfers before, during, and after their golfing
journey with GPS and a digital scorecard. The app connects the golfing community
with shared statistics for performance and golf courses, and now has close to 1
million users across all platforms.

Watch Anthony Douglas, Founder & CEO, and F�bio Carballo, Head Android Developer, explain how Hole19 doubled its number of Android Wear users in 6 months, and improved user engagement and retention on the platform. Also, hear how they are using APIs and the latest Wear 2.0 features to connect users to their golfing data and improve the user experience.

Learn
more how to get started with Android Wear and href="http://g.co/play/playbook-androiddevblogposts-evergreen">get the Playbook
for Developers app to stay up-to-date with more features and best practices
that will help you grow a successful business on Google Play.

Android Developer Story: Culture Alley reaches millions of English learners on Google Play

Posted by Lily Sheringham, Google Play team

href="https://play.google.com/store/apps/developer?id=Culture%20Alley&hl=en_GB">Culture
Alley developed the app href="https://play.google.com/store/apps/details?id=com.CultureAlley.japanese.english&hl=en_GB&e=-EnableAppDetailsPageRedesign">Hello
English to help Indians learn English through gamification, supporting over
15 dialects. More than 13 million people now use Hello English in India and
around the world.

Hear Nishant Patni, Founder & CEO and Pranshu Bhandari, Co-Founder, explain how
they optimized the app to address challenges faced by emerging markets. Learn
how they used various Google Play tools to address varying levels of
connectivity and device capabilities, and improve user retention.

href="https://play.google.com/store/books/details/Google_Inc_The_Building_for_Billions_Playbook_for?id=cJEjDAAAQBAJ&e=-EnableAppDetailsPageRedesign">Learn
more best practices about building for billions and href="https://www.youtube.com/watch?v=PfwHq8w9GBc&list=PLWz5rJ2EKKc_ElGrEtiEXc83m1SeYu3-Q&index=11">watch
the �10 tips to build an app for billions of users� video to get more tips.
Also, get the
Playbook for Developers app and stay up-to-date with more features and best
practices that will help you grow a successful business on Google Play.

Android Developer Story: Sendy uses Google Play features to build for the next billion users

Posted by Lily Sheringham, Google Play team

href="https://play.google.com/store/apps/details?id=com.sendy.co.ke.sendyy&hl=en&e=-EnableAppDetailsPageRedesign">Sendy
is a door to door on-demand couriering platform founded in Nairobi, Kenya. It
connects customers and logistics providers, providing two unique apps, one for
the driver and one for the customer. Watch CEO & Co-founder, Meshack Alloys, and
Android Developer, Jason Rogena, explain how they use Developer Console
features, such as alpha and beta testing, as well as other tips and best
practices, to build for the next billion users.

href="https://play.google.com/store/books/details/Google_Inc_The_Building_for_Billions_Playbook_for?id=cJEjDAAAQBAJ&e=-EnableAppDetailsPageRedesign">Learn
more about building for billions and get more tips to grow your games
business by href="https://play.google.com/apps/testing/com.google.android.apps.secrets">opting-in
to the Playbook app beta and href="https://play.google.com/store/apps/details?id=com.google.android.apps.secrets&e=-EnableAppDetailsPageRedesign">download
the Playbook app in the Google Play Store.

Android Developer Story: Vietnamese games developer Divmob finds more users with localized pricing on Google Play

Posted by Lily Sheringham, Google Play team

Based in Ho Chi Minh City in Vietnam, games developer Divmob has grown quickly from an original team of five people to 40 employees since
it was founded three years ago. Divmob now has over 40 million downloads across
its various titles, including the popular game, Epic Heroes War.

Watch Ngo Van Luyen, CEO & Founder at Divmob, and his team explain how
introducing sub-dollar pricing in various markets resulted in a 300% increase
in daily transactions, and increased the number of paying users threefold.

Find out more about local pricing models on Google Play

We recently introduced new features in the Google Play Developer Console to
help you meet local expectations when setting prices, to make purchases more
attractive to your users. The Developer Console will now automatically round
pricing to local conventions in each market, and you can also set up pricing
templates to manage pricing across multiple currencies more efficiently, and
easily make bulk changes to the prices of multiple apps and in-app products in
a single click. Learn more about the improved local pricing tools.